Flowinz — Interactive Assessments That Generate Leads
The AI-powered assessment platform that turns surveys into scorecards, benchmark reports, and action plans — automatically. Assess. Benchmark. Create.
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How It Works
1. Assess
Build assessment surveys that progressively profile your audience. Every response captures richer data, builds better leads, and deepens your intelligence. Features include progressive profiling, richer lead data, and deeper audience intelligence.
2. Benchmark
Compare respondents against industry averages, find their challenges, and position your solution where it matters most. Features include industry comparison, challenge identification, and solution positioning.
3. Create
Auto-generate personalized scorecards and generic benchmark reports that drive more people back to run assessments. Self-fulfilling growth. Features include personalized scorecards, generic benchmark reports, and a self-fulfilling cycle.
Key Features
Build
- AI Campaign Builder
- Assessment builder with categories
- Action plan generation
- Personalized result pages
- Lead capture forms
Analyze
- AI-powered brand scanning
- Multi-layer benchmarking
- Progressive scoring & tracking
- Real-time analytics & reports
- ABM account grouping
Scale
- Generic benchmark reports
- Lead scoring & intent signals
- CSV export
- Response management
Connect
- Team collaboration & roles
- Integrations (Zapier, webhooks)
Benefits
Progressive Profiling — Profiles that grow smarter
Every response builds richer prospect profiles. Our AI assistant helps you design campaigns that capture the right data, then tracks scores over time. Progressive flows, not static funnels.
ABM Intelligence — Company-level clarity
When multiple people from the same company respond, see team health scores, gaps, and buying intent. Perfect for enterprise sales.
Generic + Personalized — Two assets, one survey
Generate benchmark reports everyone sees (lead magnets) AND personalized scorecards each respondent gets. Fill your campaign calendar for months.
Smart Benchmarking — Context, not just numbers
Compare to industry averages, company size peers, top performers, and similar profiles. Actionable insights, not just scores.
Pricing
Starter — £97/month
For solo marketers. Includes: 4 campaigns (quarterly), 1,000 responses/month, basic benchmarking, lead scoring, AI Campaign Assistant, 3 users.
Professional — £197/month (Most Popular)
For marketing teams. Includes: 12 campaigns (monthly), 5,000 responses/month, ABM account view, score tracking, AI Campaign Assistant, advanced intent signals, 10 users.
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Frequently Asked Questions
How is Flowinz different from Typeform?
Typeform is great for collecting survey responses. Flowinz goes further — we score responses, benchmark against industry data, track changes over time, and automatically generate both personalized results and generic campaign assets. Think: Typeform for the input, Flowinz for the intelligence and output.
Do I need to stop using my current tools?
No. Flowinz works alongside your existing stack. Use it for assessments and progressive profiling, then push leads to your CRM, email tool, or funnel builder via integrations.
How long does it take to set up a campaign?
Most users publish their first campaign in 10-15 minutes using our templates. Custom campaigns take 30-60 minutes depending on complexity. Beta program members get free setup help and hands-on onboarding.
What is progressive profiling?
Traditional surveys capture data once and you're done. Progressive profiling means we track engagement over time — when they view results, download action plans, retake assessments — building richer profiles with every interaction.
Can I track multiple people from the same company?
Yes! Our ABM feature automatically groups respondents by company, showing you team-level scores, gaps, and buying intent. Perfect for enterprise sales.
What is included in the Beta Program?
Beta program members get: personal onboarding session with founders, hands-on training and campaign setup, priority support and feedback channel, early access to new features, and discounted pricing during beta period. Limited to first 50 customers.